Bruce Auerbach

Consumer Products Consultant

Bruce Auerbach is a pioneer in the search and acquisition of high profile licenses for manufacturers, and the newest addition to the B/PR Team. After representing more than a dozen manufacturers and brokering deals with studios and licensors, Mr. Auerbach found he had created a niche category in the world of licensing, pioneering the role of Licensing Agent for the manufacturer, utilizing insider information to broker substantial deals.

Throughout his career, Mr. Auerbach has been intimately involved with numerous successful entertainment properties including: Lord of the Rings, Harry Potter, Lion King, Spiderman, Teenage Mutant Ninja Turtles, Jurassic Park, Star Wars, Batman, Cabbage Patch Kids, Dragonball Z, The Simpsons, Looney Tunes, Star Trek, Britney Spears, Destiny’s Child, The Osbournes, Power Rangers, Sesame Street and Pokemon, just to name a few.

Mr. Auerbach has expertise in world-wide sales, marketing, licensing and promotions with more than 25 years of experience in the consumer products industry.  He has successfully represented manufacturers in the search and subsequent acquisition of high profile licenses.   

Among the services Mr. Auerbach provides to clients are the following:

1.   Devise proposal terms and negotiate deal points until completion
2.   Review contract and recommend necessary changes
3.   Negotiate to completion all contractual issues
4.   Supervise product submissions and approvals
5.   Develop marketing and promotional strategies
6.   Make presentations to licensors and retailers
7.   Negotiate contract extensions
8.   Negotiate contract settlements
9.   Liaison between parties on all issues for life of contract

As a result of Mr. Auerbach’s efforts, his clients have achieved more than 100 million dollars USD in sales!

Mr. Auerbach has also worked on the licensor side (never both at the same time).  Those most notable include:  the Highlander franchise, established Haim Saban's licensing division (Power Rangers), Inspector Gadget, The Green Hornet, Dragonball Z and recently completed an assignment as president of consumer products for the "Runelords" a series of best selling novels heading for the big screen.

In the capacity of licensor, Bruce has implemented:

1.   Legal protection of the property on a global basis
2.   Brainstorming sessions to identify key goals and strategy
3.   Creation of time line to implement strategy
4.   Creation of unified reference and marketing materials
5.   Identification of key categories to license
6.   Presentations to leading manufacturers
7.   Presentations to licensing agents to maximize reach to all
       manufacturers
8.   Presentations to promotional partners
9.   Hiring of international agents
10. Evaluation of offers and award licenses to manufacturers
11. Negotiation of contracts
12. Coordination and supervision of international agents
13. Product development
14. Implementation of royalty collection
15. Maintenance of all of the above