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11-March-05   

To:  All media, for immediate release

DOXA WATCHES OF SWITZERLAND WITH PARAMOUNT PICTURES WILL GIVE AWAY 20 NEW SPECIAL EDITION DIRK PITT ® DOXA SUB 600T ORANGE-FACED DIVE WATCHES THROUGHOUT NORTH AMERICA PRIOR TO THE APRIL 8TH PREMIERE OF SAHARA ®

PHOENIX—As every Dirk Pitt ® fan can tell you, the beloved character never begins an adventure without his orange-faced DOXA dive watch.  Now fans of the books and the upcoming movie, SAHARA ®, can take a step in Dirk’s shoes or at least his watch.  DOXA Watches LTD, the traditional high end Swiss watch manufacturer, will give away 20 of their new Special Edition Dirk Pitt ® orange-faced dive watches, valued at $1249 USD each, to fans at SAHARA© events throughout North America.  Before Matthew McConaughey was cast as hero Dirk Pitt® in the movie SAHARA©, (premiering April 8th nation-wide) internationally syndicated columnist Liz Smith asked in her column “Who will wear the orange faced DOXA?” As soon as the announcement was made, DOXA presented the athletic actor with a genuine DOXA just like the one Dirk Pitt ® wears in all his adventures. SAHARA© was produced by Bristol Bay and will be distributed by Paramount Pictures.  For more information on the movie visit www.saharamovie.com "Dirk Pitt's ® orange faced DOXA dive watch" is available exclusively on the website at www.doxawatches.com/Sahara . *

 “We are thrilled to be participating in the promotion of the movie SAHARA© in conjunction with Paramount Pictures.  Matthew McConaughey wore the DOXA Sub 600T throughout the filming of SAHARA© which is sure to be a huge hit,” Rick Marei, Vice President of Marketing for DOXA Watches of Switzerland, related.                   

“There was a natural synergy between DOXA and the movie SAHARA ®  so I set up the contact between DOXA and the producers and distributors,” Carole V. Bartholomeaux, DOXA’s representative stated. “DOXA just introduced a new Special Edition Dirk Pitt® version of their famous orange-faced SUB 600T dive watch.”

Paramount Pictures and Bristol Bay Productions present in association with Baldwin Entertainment Group, a j.k. livin production, a Kanzaman production, “Sahara.”  Breck Eisner directs.  The screenplay is by Thomas Dean Donnelly & Joshua Oppenheimer and John C. Richards and James V. Hart, based on the novel by Clive Cussler.  The action-adventure is produced by Howard Baldwin, Karen Baldwin, Mace Neufeld and Stephanie Austin. Matthew McConaughey, Gus Gustawes, William J. Immerman, and Vicki Dee Rock are the executive producers.  

*PLEASE NOTE:  Specific cities and dates for this promotion will be announced within ten days.

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