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In 2006, we achieved nearly $400,000 worth of coverage in
one month for first-time author, Gary W. Moore, PLAYING WITH THE ENEMY: A Baseball Prodigy, A World at
War and a Field of Broken Dreams. Coverage
included: Variety, WLS Radio,
www.philly.com,
Tulsa World News, Movie Web,
Dallas Morning News, San Diego Business Journal,
www.jewreview.net,
The Chicago Herald, The Fort Worth Star Telegram.
Created a sponsorship program with Southwest Airlines
which paid the cost of a nation-wide Book Tour. Also in
2006, created national campaign for Adventure Highway
TV host, Tom Holm, who set a Guinness World Record driving
coast to coast in a Chevrolet Silverado powered solely by
P-100 (100% plant fuel). Achieved more than $250,000
worth of coverage for this two week event including:
Hollywood News Calendar, Orange County Register, KRQE
CBS TV & KOB NBC TV, Albuquerque, NBC TV
Oklahoma City; The Oklahoman,
WJZ TV
CBS, Baltimore; WCAU TV, NBC,
Philadelphia. NBC Today Show, Metro News.
Fox News, New York; KFI, Los
Angeles. This gives you an idea of the kind of
successes we are committed to achieving for our clients.
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"As CEO of Ingram Micro, Honeywell and other
Fortune 500 companies, I have worked with some
incredible marketing people; the best. Carole is
right up there; head and shoulders with them. I
would not hesitate to recommend Carole and her
firm to others."
Jerre L. Stead
Chairman of the Board of IHS
See more...
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The Scottsdale
Progress/Tribune says: "Carole Bartholomeaux
is one of the top three publicists in
Arizona..."
Others say:
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Whether representing Sandra Day O’Connor when she was
elevated to the U.S. Supreme Court or serving as spokesman
for Zeb Pearce & Sons Coors Distributors and the Viet Nam
Veterans’ Memorial Traveling Exhibition or promoting the
Frank Lloyd Wright in the Realm of Ideas exhibition on its
12 city national tour, B/PR treats each client as if they
are our only client. This attention to detail pays off
for the client and the agency. Founded in 1984, B/PR
has handled a variety of clients from author Clive Cussler
to DOXA Watches of Switzerland to Brent Burns.
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B/PR has a long-standing reputation as an innovative public
relations firm, and we regularly cook up media events for
our high-profile clients. In April, 2005 we devised a
promotion for DOXA with Paramount Pictures for the release
of the movie SAHARA providing free ads and promotion for
DOXA in 20 U.S. cities, some running as many as seven days,
for a donation of one watch per city. The campaign was
nominated for Adweek Magazine’s 2005 Buzz Awards for
Excellence in Integrating Brands and Media.
The value of this television and newspaper promotion
if paid for in advertising dollars (which is how public
relations success is valued) is a conservative $1 M USD.
The cost to DOXA including B/PR’s time and the wholesale
cost of the watches, was approximately $20,000—less than two
percent!
Contact us to see what B-PR can do for you!
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“Your passion and drive are contagious and your
enthusiasm infectious. You have helped make this
experience not only successful but also one of
the most enjoyable experiences of my life. You
were an early believer in this book and always a
pleasure to work with. Thank you. Warmest
Regards, Gary”
Gary W. Moore, Author
PLAYING WITH THE ENEMY
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