B/PR has a long-standing reputation as an innovative public relations company, and regularly cooks up media-magnet events for its high-profile clients. In April, 2005 we devised a promotion for DOXA with Paramount Pictures for the release of the movie SAHARA providing free ads and promotion for DOXA in 20 U.S. cities, some running as many as seven days, for a donation of one watch per city. The campaign has been nominated for Adweek Magazine’s Buzz Awards for Excellence in Integrating Brands and Media. The value of this television and newspaper promotion if paid for in advertising dollars (which is how public relations success is valued) is a conservative $1 million.  The cost to DOXA including B/PR’s time, express mail, and the wholesale cost of the watches was $20,120—less than two percent! B/PR placed the orange-faced DOXA watch on lead actor Matthew McConaughey’s wrist in SAHARA ($2,000,000 value, $35,000 cost to the client including all public relations over a five month period) and you get some idea of the kind of success we are committed to creating for our clients. 

Lana and Tania Bloch are a "small" client with a limited budget.  Nonetheless we continue to get national and local coverage for them.  In October we arranged media coverage for the Bloch's book, HOW BUTTERBEES CAME TO BEE! but Manhattan Living insisted the book and toys had to be carried in Manhattan stores, not just New York City stores!  Within five days we had placed the books and plush toys in six Manhattan stores!  B/PR invited fans “All Aboard Amtrak for the Clive Cussler TROJAN ODYSSEY Book Tour” in December, 2003, a chance for avid fans to be up close and personal with their favorite author en route from L.A. to San Francisco.  Fans from as far away as Australia and Maine hopped on Board. When we began doing Clive Cussler’s public relations and marketing in 1985 he said he had never had more than four fans per hour at a book signing; we thought he was kidding.  The first book signing we promoted for him, in 1987, garnered more than 400 fans in three hours.  The last book tour, 12 cities in 16 days, in December 2003, averaged 1100 fans per signing; in Ft. Worth, 2000 fans!  The retail value of books sold?  $395,000!  When the Barrett-Jackson Auction sold cars once belonging to Amelia Earhart, Shirley Temple and FDR, B/PR hired models who looked like these famous people to show the cars off to their best advantage.  Attendance at the Auction grew from 15,000 to more than 60,000 while income increased from $2.5 Million to more than $27.5 M!  

Determine your target audience. Whom do you want to hear your message? And then determine the best way to reach them.