Many
people ask, what is Public Relations? In a nutshell, it is the ability to
promote one’s cause or client through the use of non-paid articles in
newspapers and magazines, through interviews on radio or television and on the
Internet. With advertising, you buy space or time in a print or media outlet.
Therefore, you control the message you send. However, people know it's
advertising. They know the print ad or broadcast commercial is biased in your
favor because you paid for it.
Public relations, on the other hand, is the craft of getting your message
across in a more objective way. Editors and producers decide whether their
outlet will carry your message. There are no guarantees that it will get into
that media outlet. Your message can be bounced by a "sexier" story at
the last minute. With all these downsides, what's the upside of public
relations? When an objective observer mentions your company, personnel, products
or services, your message gains more credibility. People know that you're not
paying for this mention, so they now have an outside observer validating your
message. Public relations reinforces the messages in your advertising and
marketing work. Public relations and advertising objectives should be keyed to
one another in a comprehensive marketing campaign that's outlined in your
marketing plan. If you take
a scattershot approach, you will have scattershot results. You shouldn't roll
out your advertising until you've taken care of everything else, including such
items as market research, pricing, distribution, customer-service routing and
public relations.
BPR
COVERAGE:
In 2005 alone, B/PR clients were interviewed
on CBS, NBC and ABC nationally and internationally. Coverage of DOXA
Watches of Switzerland alone in a ten day period was valued in excess
of $1 million dollars!
Liz Smith wrote about B/PR clients in her internationally syndicated column more
than
six times in 2002 and 15 times in 2004. In 2005, B/PR clients have
appeared in US Magazine and on Entertainment Tonight, to name a few. Liz
Smith’s column alone appears in more than 300 newspapers.The
value of that coverage in Liz Smith’s column alone in 2003 was more than
$1,080,000.00 USD. Placement of public relations articles is
valued at the rate that space would cost if it were paid for at the advertising
rate.
Since
its inception, B/PR has
handled international public relations for a variety of
clients including Beiersdorf, Inc., parent company of Nivea Lotion; the
Barrett-Jackson Auction; internationally best-selling author Clive Cussler; DOXA
Watches of Switzerland, NUMA Adventure Tours and other clients. As our world becomes more global, B/PR
will remain at the forefront of international public relations.
Click Here for samples of what we did for
DOXA Watches. Clear Here for tips on for your PR
effort.
Copyright 2004 Bartholomeaux / Public Relations, LLC • 13835 North Tatum #9-421
Many
people ask, what is Public Relations? In a nutshell, it is the ability to
promote one’s cause or client through the use of non-paid articles in
newspapers and magazines, through interviews on radio or television and on the
Internet. With advertising, you buy space or time in a print or media outlet.
Therefore, you control the message you send. However, people know it's
advertising. They know the print ad or broadcast commercial is biased in your
favor because you paid for it.
services, your message gains more credibility. People know that you're not
paying for this mention, so they now have an outside observer validating your
message. Public relations reinforces the messages in your advertising and
marketing work. Public relations and advertising objectives should be keyed to
one another in a comprehensive marketing campaign that's outlined in your
marketing plan. If you take
a scattershot approach, you will have scattershot results. You shouldn't roll
out your advertising until you've taken care of everything else, including such
items as market research, pricing, distribution, customer-service routing and
public relations.
of $1 million dollars!
Liz Smith wrote about B/PR clients in her internationally syndicated column more
than
six times in 2002 and 15 times in 2004. In 2005, B/PR clients have
appeared in US Magazine and on Entertainment Tonight, to name a few. Liz
Smith’s column alone appears in more than 300 newspapers. The
value of that coverage in Liz Smith’s column alone in 2003 was more than
$1,080,000.00 USD. Placement of public relations articles is
valued at the rate that space would cost if it were paid for at the advertising
rate.
handled international public relations for a variety of
clients including Beiersdorf, Inc., parent company of Nivea Lotion; the
Barrett-Jackson Auction; internationally best-selling author Clive Cussler; DOXA
Watches of Switzerland, NUMA Adventure Tours and other clients. As our world becomes more global, B/PR
will remain at the forefront of international public relations.